We reclaim what it means to be “lazy,” turning it into a symbol of independence, self-defined success and the freedom to live on your own terms.
BY NO RULES BUT YOURS.
SLOTH BOY
Sloth Boy (SB) exists between perception and reality. From the outside, he looks lazy, slow and unconcerned. Inside his world, he sees wealth, freedom and possibility. Each graphic reveals a different part of the life he is building on his own terms. LAZY is what they see. STACKS is what he is building.
